Genre: Heavy Metal
Ads: The adverts in this magazine are hugely based around the genre of this magazine as you see by the picture of the advert down below, the artist on the advert is in the heavy metal genre.
also in the advert they use a rough drawn text which is seen quite a lot in this genre of music, for example on this album they use the rough text on the album cover, the reason the advert makers use these conventions are because they want to attract people from this genre to buy this album

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