Final Production Contents

Final Products

Music Video

Digipak

Magazine Advert

Evaluation Questions

Evaluation Question 1

Evaluation Question 2

Evaluation Question 3

Evaluation Question 4

Music Video Treatment

Treatment

Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video uses, develops and challenges forms and conventions of real media products, I have achieved this by researching into the genre conventions and watching other similar products, for example the main outline/theme of my music video is a fast paced, high energy and high cut rate, the reason I chose to have my music video like this is because when I was analyzing other media products from this genre this was the most common convention between all the video so I took what I  had learned here and implemented into my video, another way I developed and challenged the forms and conventions of real media products was through the costume my main artist was wearing as it carried similarities between other artists such as 'Logic' and 'Eminem' as they both wear casual clothing for example hoodies, sweatshirts and jeans etc... I challenged this convention by using lighter clothing which is not commonly seen in the rap genre but I believed it would work with this song as the song is up beat and carries a positive vibe with it.

      

Another wat I have developed and challenged forms and conventions of real media products was with the color palette, for example I have used a fairly standard color palette for my music video as its not dark and not light, I also used a black and white filter when filming, these are all conventions of real media products in this genre for example if you look at the artist logic his videos are normally shot with standard color palettes, and then if you look at 'Eminem's' music videos they usually contain a lot of black and white clips, another example of how I have developed and challenge the form is through my editing as it carries a lot of characteristics of real media products in my genre, these characteristics are fast flowing/high cut rate videos these are often seen in the rap genre as the pace of the songs are much higher so there is more to cut for.









The next way my video develops and challenges real media products is through the acting and performance as in my video my artist is really energetic and using a lot of hand gestures and improvising with the song so for example at one part of the video the lyrics are 'heading to the top' so I thought it would be good if my artist pointed up to the sky as it would fit in with the lyrics, using hand gestures and high energetic movement is a key part of the rap genre as when rappers rap they tend to use there hand to keep in rhythm and to make there music flow so implementing this into my video was key as this is a big aspect of the rap genre.

Moving away from my music video, my digipak and magazine advert also both develop and challenge forms and conventions of new media products for example my second digipak has a lot of jewelry on the cover and has a image of the rappers face this is one of the most common things to see on a rap digipak cover this is because it is known that rap artists are quite arrogant and like to show of there wealth, for example if you compare my digipak to Kanye West's digipak cover you can instantly see similarities for example they are both vectored images in a similar style and they both have jewelry on the covers e.g. Crowns.

    

My magazine advert also develops and challenges real media products it does it through the typography I used because the font I used is similar to the font 'Jay Z' uses and so I developed his idea and changed it slightly and overlapped the text on my magazine advert and added opaque boxes to make some of the text stand out, another reason why my magazine advert develops and challenges real media products is through the image as I have used a black and white filter on it and this is commonly seen on rap posters, magazine adverts etc...