Final Video

Magazine Research

Name: Metal Hammer

Genre: Heavy Metal

Ads: The adverts in this magazine are hugely based around the genre of this magazine as you see by the picture of the advert down below, the artist on the advert is in the heavy metal genre.

also in the advert they use a rough drawn text which is seen quite a lot in this genre of music, for example on this album they use the rough text on the album cover, the reason the advert makers use these conventions are because they want to attract people from this genre to buy this album

Editing WIP

Editing Work in progress:

The first thing I did when starting to edit my video was get the lip synced clip and try and get in time, I did this first because I can then cut edit which is where you put clips above the main lip sync bit and just have the lip syncing cut in and out.

When editing my video I use effects from the 'effects' window, in this window there is a wide range of effects to use with stylise effects etc.. there is also a wide range of transitions and colour correctors as well as Audio effects.

In one segment of my video I used a fade to fade out the one clip and fade in the next clip, I did this by clicking the end of the one clip and clicking 'cmd-t' which adds the fade onto the end of the clip

In another segment of my video I used a standard transition, I don't normally like using these as I believe it looks to generic, but in this case it flowed with the video as the pull transition went down with the hand motion.

Digipak Research

Website Details and Address:

Most albums include website details and address details on the inside of the cover because this could be the first time this person has brought this artists album and they might want to find out more about the artist, the website details and address is usually found on the inside of the cover.

Barcode:The barcode is featured on the back of the album digipak and with like most products it is there for scanning purposes.

Song names and Song length:On the back of most album digipaks, song names and song lengths are featured on the back, so people can see which songs feature on this album, because the audience might just be buying this album just because they like two of there songs, so having the song names on the back notifies them.

Record company logo:The records company logo is usually on the spine and on the back of the album digipak this is because the company is promoting itself and because the artist releasing the album is signed for them they technically own it so it is also there to show it is there's.

Artist name on spine:The artists name is usually featured on the spine because if the album is sold in a shelf where the spine is only visible people would be able to see which artist is where.

Artist name and Album title:The artist name and album title, is almost featured on every album front cover this is because it notifies people that this is the pacific artists album and the album title is there because it shows people which album it is.

Band Members:The band members are featured on the inside of the cover because it shows people who was part of the creation of the music and it gives them the fair credit they deserve also people might be interestedin one of the instrument players and might want to learn more

Music Video Treatment Summary

Group Members: Rob Hughes

Song: Spotlight

Artist: Logic

Record label: Visionary Music group

Genre: Rap

Target Audience:

My target audience is focused on people who like less known rap artists who are working there way up to the top also it is focused on people who just generally like rap songs/artists.

All Treatment Posts:

Prop/Costume List

Shooting Schedule

Genre Conventions

Location/Setting

Colour Palette

Editing Techniques

Camera Style for video

Other research

Rap digipak conventions

When looking for ideas for my digipak I researched into the conventions of a rap digipak/album covers, when doing this research I found out that they usually include, for example rap covers usually include dark lit rooms with the main artist lit up by a overhead light, they also usually include street graffiti and rough streets and the costume that the artists normally where is just casual clothes such as hoodies, jeans and tank tops.

Follow Robert's board Rap album covers on Pinterest.

I used Pinterest to gather a bunch of examples of rap covers, I did this because I wanted to have a page of inspirations.